Tourism is a dynamic industry, where the process of product life cycle (introduction, growth, maturity, saturation, and decline) has to be taken into consideration while planning, designing, marketing, and promoting a destination. In other words different stages of the life cycle require different marketing strategies and planning actions due to the differences between demand and supply experienced at different level of product life cycle. During the phase of maturity and saturation, destination has to reinvent and rediscover itself with innovative ideas that can work that can generate interests among visitors to visit the particular destination. In this regard, this essay will make an attempt to provide insights on how filmmaking is giving boost to tourism industry throughout the world and will argue that Indian film industry (Bollywood in particular) is a prominent key in an increasingly dynamic and competitive global environment.
In recent days, product placement through filmmaking is increasingly becoming popular form of marketing. Savvy entrepreneurs have taken the concept further by roping in the tourism industry calling it tourism placement. Bollywood filmmaking, in newer destinations, is now widely believed to be one of the key sources of growth in the global tourist industry. Sometimes, when marquee names alone cannot guarantee box-office success, exotic foreign locations outside Indian can help to generate money. The arriving principle is that India has huge potentialities for boosting the tourism industry of other countries due to two facts: rising affluent middle class willing to travel abroad and booming Low-Cost Carries reducing the prices of airfare.
Globally has seen its major impact also in Bollywood. Tourism Boards across the globe are wooing the Bollywood to use their destination as a locating for filmmaking. There are new destinations opening up for Bollywood. Lately, Bollywood has made its film in exotica locations around the world such as in the Finnish Lapland of Rovaniemi and Poland (Fanaa), Victoria (Melbourne in particular) in Australia (Salam Namaste), etc showcasing their gleaming metropolis as a location for film shooting in a bid to increase tourist inflow from India.
Earlier on, it was increasingly common to see spectacular song and dance shot in exotic locations in Switzerland. It was highly fashionable and a trend was set out to shoot films at Switzerland. It was the eternal choice of Hindi, Tamil and Telugu filmmakers. On an average, 25 Bollywood movies were shot in the picturesque backdrops of Switzerland each year.
Filmmakers are not afraid to venture to foreign shores to freeze their frames. More Bollywood film are being shot n Southeast Asian countries, Australia, New Zealand, Eastern Europe, etc. The cost of shooting in Southeast Asian countries are considerably cheaper relative to western counties and Indian and NRI audiences get a chance to see the various destinations that Bollywood movies have been shot. With changing lifestyle, growing middle class, new aspirations, rapid urbanization, film script are being rewritten to suite the taste of urbanites. Therefore, gleaming metropolis has everything to offer to woo Bollywood filmmakers. Newer locations add novelty to films. For example, Bollywood producers are finding easier to shoot in Southeast Asia. According to he Economic times, London seems to have become a big favorite with Bollywood as well.
In recent days, product placement through filmmaking is increasingly becoming popular form of marketing. Savvy entrepreneurs have taken the concept further by roping in the tourism industry calling it tourism placement. Bollywood filmmaking, in newer destinations, is now widely believed to be one of the key sources of growth in the global tourist industry. Sometimes, when marquee names alone cannot guarantee box-office success, exotic foreign locations outside Indian can help to generate money. The arriving principle is that India has huge potentialities for boosting the tourism industry of other countries due to two facts: rising affluent middle class willing to travel abroad and booming Low-Cost Carries reducing the prices of airfare.
Globally has seen its major impact also in Bollywood. Tourism Boards across the globe are wooing the Bollywood to use their destination as a locating for filmmaking. There are new destinations opening up for Bollywood. Lately, Bollywood has made its film in exotica locations around the world such as in the Finnish Lapland of Rovaniemi and Poland (Fanaa), Victoria (Melbourne in particular) in Australia (Salam Namaste), etc showcasing their gleaming metropolis as a location for film shooting in a bid to increase tourist inflow from India.
Earlier on, it was increasingly common to see spectacular song and dance shot in exotic locations in Switzerland. It was highly fashionable and a trend was set out to shoot films at Switzerland. It was the eternal choice of Hindi, Tamil and Telugu filmmakers. On an average, 25 Bollywood movies were shot in the picturesque backdrops of Switzerland each year.
Filmmakers are not afraid to venture to foreign shores to freeze their frames. More Bollywood film are being shot n Southeast Asian countries, Australia, New Zealand, Eastern Europe, etc. The cost of shooting in Southeast Asian countries are considerably cheaper relative to western counties and Indian and NRI audiences get a chance to see the various destinations that Bollywood movies have been shot. With changing lifestyle, growing middle class, new aspirations, rapid urbanization, film script are being rewritten to suite the taste of urbanites. Therefore, gleaming metropolis has everything to offer to woo Bollywood filmmakers. Newer locations add novelty to films. For example, Bollywood producers are finding easier to shoot in Southeast Asia. According to he Economic times, London seems to have become a big favorite with Bollywood as well.
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